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Cookies perform many different functions, from remembering that user log in information when visiting a site to what user preferences are selected. They also help identify which web pages are the most popular and what type of journey a visitor has through a website. This information helps website developers to plan and improve the content and layout of web sites and they play an important role in helping to develop a site that is easy to use and provides all the information needed for users.
There are different types of cookies which can be used at any time depending on what information the company needs to improve the site:
The information gathered from cookies is also used, on occasion, for promotional and market research purposes such as sending promotional emails about new products, special offers or email surveys to get feedback from users of the website.
Websites often use a Google AdWords remarketing service which allows them to advertise on third party websites such as Google Search results, targeting previous users of the site who may have shown an interest but did not complete an action such as pay at checkout or complete some basic information.
There is an option to opt out of internet based advertising like this by setting preferences on the Google Ad Preferences page.
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For example, Twitter has a cookie which is set at the first load of the twitter application. You must accept the cookie in order to get access to tweets.
Further information on the Twitter Privacy Policy can be found here https://twitter.com/privacy.
Web beacons are transparent images which are normally 1 pixel in size. Web beacons are used alongside cookies to allow website owners to track user activity on certain pages such as tracking whether an HTML email has been opened or not. If it has then the web beacon sends the server data confirming an action has occurred.
Web beacons, together with cookies, help website owners understand how users interact with the site by ensuring that content is relevant and to improve website and email content.
More information on web beacons can be found here https://www.allaboutcookies.org/faqs/beacons.html
Each cookie has an expiration date and when visiting a website for the first time, a web server sends a cookie and requests the user’s browser keeps that particular cookie for a specific period of time. Cookies can expire within a few minutes, hours, days or even years in the future.
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Most browsers are initially set to accept cookies but by amending the web browser settings (Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Internet Explorer, Microsoft Edge etc) to give a notification when a website wants to use cookies, the user can manage the use of cookies on the PC or mobile device.
Information about managing cookies can be found here www.aboutcookies.org.
This website privacy notice sets out how Thorneycroft Solicitors uses and protects any information that you give Thorneycroft Solicitors when you use this website.
Thorneycroft Solicitors is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Thorneycroft Solicitors may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 01/05/2018.
What we collect
We may collect the following information:
We will collect the information directly from you via completion of our enquiry form on the website.
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
We will also collect and process your personal data if you have consented to receiving marketing in respect of our services. You are able to unsubscribe or withdraw your consent at any time by emailing [email protected] or writing to ‘Marketing’ at Thorneycroft Solicitors, 9a Bridge Street Mills, Bridge Street, Macclesfield, Cheshire SK11 6QA.
Security
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Retention
If you do not instruct us in relation to your legal matter, your personal details will be retained for a period of 12 months.
If we are instructed in relation to your legal matter, we will keep it in line with our data retention periods. Details of our retention period for your legal matter can be found within our Client Care Letter and/or Terms of Business, under the heading file retention.
Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Your Rights
Google AdWords
This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.
You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
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